The Ultimate Guide to Property Investment in the UK
- Michael Sacks

- Jul 2, 2025
- 3 min read
Updated: Sep 15, 2025

I get asked this all the time. Over dinner, at events, weddings, funerals, my barbers, even on holiday. I have a standard answer, and it goes like this…
Quality Over Location
I don’t focus on one location; it’s all about the quality of the deal. For example, let’s look at Sheffield. I’m not currently actively looking for deals there. But if a deal came my way that ticked the investment boxes I look for, then I would buy it. If I can negotiate a good price, there’s strong rental demand, positive signs of future capital growth, and the property is in good condition, then I’ll be very interested.
Since 2010, I’ve bought properties all over the UK: Manchester, Liverpool, Leeds, Birmingham, Devon, Doncaster, Kent, Wigan, and Lancashire, among others. For me, those key principles of a deal still stand: price, rental demand, growth, and build quality. When I was buying a more complex project, such as a development site, a refurb project, or an HMO, there was a lot more to consider. I had to think about my exit strategy and refinance options.
The Comfort of Local Investments
Many first-time investors look to make their first purchase close to where they live. They do this because it feels safe, and they can quickly get there in case of an emergency. Is this the right thing to do? Well, it depends. If you don’t mind being a hands-on investor, believe in the prospects of your local area, and find a good deal, then perhaps it is.
However, the best deals out there are usually not on your doorstep. Most investors want to be hands-off. They don’t want to be contacted by tenants at any hour of the day. That’s why I prefer to source my deals all over the UK. I never know where the next great deal might pop up. Furthermore, I get local agents to manage my properties. They can deal with the tenants if anything goes wrong.
The Savvy Investor's Strategy
The savviest investors I’ve met over the last 20 years have a two-pronged approach to accumulating wealth. They have their day job and their investments. The two don’t cross paths. The investor focuses on their day job most of the time, earning a salary or perhaps building their business. Meanwhile, their property investments sit quietly in the background, managed by others while the rental income comes through and the value increases over time.
These investors don’t care if the property is 10 minutes away from where they live or 2 hours away. It’s all about the numbers and the fundamentals of making wise investment choices.
The Importance of Market Research
When it comes to location, solid market research is your strongest foundation. While it’s tempting to chase hotspots and obvious growth areas, the best opportunity might lie just off the radar.
Whether you’re assessing footfall, transport links, or demographic shifts, make use of every tool at your disposal—from local knowledge to data platforms. And don’t underestimate the value of working with professionals. Experienced companies can provide insights, handle due diligence, and ultimately save you time, money, and stress.
Building a Network
Networking is crucial in property investment. Surrounding yourself with like-minded individuals can provide support and open doors to new opportunities. Attend local property meetups or online webinars. You never know who you might meet or what insights they can share.
Understanding Financing Options
Understanding your financing options is vital. There are various ways to fund your property investments, including traditional mortgages, bridging loans, and even crowdfunding. Each option has its pros and cons, so it’s essential to do your homework.
The Role of Technology in Property Investment
In today’s digital age, technology plays a significant role in property investment. From online property platforms to investment apps, technology can streamline your investment process. Use these tools to your advantage to stay ahead of the game.
Conclusion
In conclusion, property investment is not just about location; it’s about making informed decisions. Whether you’re a seasoned investor or just starting, focus on the quality of the deal, do your research, and build a strong network. Remember, the best opportunities often lie where you least expect them.
So, are you ready to take the plunge? Let’s make those investment dreams a reality!
And if you’re looking for more insights, check out Sacks Properties. They’re here to help you build wealth through exclusive, high-yield opportunities and provide complete support from start to finish.




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